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Tuesday April 29, 2025 10:00am - 11:15am PDT
When Roseville City School District saw chronic absenteeism spike from 6% to 26% after the pandemic, they knew they needed a transformative approach. In this interactive session, district leaders will share how they revolutionized their attendance processes, resulting in a dramatic 50% reduction in chronic absenteeism and a 4-point increase in ADA within just two years. Learn how they shifted from manual tracking to a data-driven system that empowered staff to have meaningful conversations about attendance. Presenters will detail their "Every Day Matters" campaign, showcase their communication approach for different grade levels, and demonstrate how they built a culture where all 1,300+ staff members are committed to attendance improvement. Walk away with practical strategies for implementing a similar transformation in your district.
Takeaways:
  1. How to design and launch a differentiated attendance communication campaign that targets specific grade levels and attendance patterns with relevant messaging and support strategies
  2. Practical steps for shifting attendance conversations from technical reporting to meaningful family support, including specific questions and talking points for staff to use during interventions
  3. Strategies for building school-wide ownership of attendance goals, with examples of how to engage all staff members - from teachers to clerical staff - in consistent, data-informed attendance monitoring and intervention
Speakers
avatar for Erin Peterson

Erin Peterson

Director of Educational Services, Roseville City School District
Erin Peterson, M.Ed. is the Director of Educational Services for the Roseville City School District. In her current role, she oversees the implementation of Multi Tiered Systems of Support (MTSS), including attendance practices and Positive Behavioral Interventions and Supports (PBIS... Read More →
avatar for Brenda Tapp

Brenda Tapp

Lead Customer Success Manager, SchoolStatus
SchoolStatus, the K-12 success platform, helps districts increase the quality and frequency of school-family communications and combat chronic absenteeism. With more than two hundred million successful school-home interactions and millions of users across all product lines, SchoolStatus... Read More →
Tuesday April 29, 2025 10:00am - 11:15am PDT
Catalina A1 and A2

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